Case Study
Cirkul
Execution on
Audit of user experience flow
Design sprint
Home page web / mobile design
A/B testing landing pages
Optimizing user checkout experience
Setting up a foundational design system
Web and mobile components
Overview
Cirkul is an awesome company. They make water fun!
We worked with them on enhancing the design and user experience of their landing pages, home page, email opt in flow, and design system of their web and mobile checkout flow.
They wanted to increase their conversion of first time buyers and repeat buyers on subscriptions.
It was a fun, short term project that lasted about 3 months.
Collaborators:
-Cam Cress (Research and Design)
-Robert Navaille (Design system)
-Kevin Taylor (Brand assets)
Web and Mobile Home Page
We worked on building components for the home page and landing pages. Where they could test various assets and copy. The home page was modularized so the team could run various A/B tests on different themes and copy.
Mobile design and flow
Web components
We built out a series of components for the home page to checkout experience.
Scale from mobile to web
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